1. Go online and search the internet to see if any of their competitors have a commercial, which you can then say..." I see your competitor is already airing commercials, you should be too"
2. Initially we will offer ONE MONTH FREE INCLUDED of airing their commercial on TV but the real goal is after that month, to have them pay for airing and they can get a 3-month, 6-month, or annual plan.
3. Make sure to learn as much as you can and retain notes either personal or business because you want them to be a repeat customer. If they are happy, they'll want another commercial for the holidays, or the summer, a special promotion, etc. and of course the future commercials WILL COST MORE!
4. We will be offering additional packages, websites, mobile app, marketing materials, etc. so this should serve as an introductory package.
5. Some companies might not want to be on a Christian channel, so we're already working to see if we can get commercials aired on other networks. You don't need to disclose that just yet, but I'm letting you know to keep that in mind for prospects.
6. After 19 commercials, the price WILL go up, so be sure to let them know that you can't hold that price indefinitely.
7. Make sure you stress the reason why you normally see big corporations or huge law firms that have commercials. It's because smaller companies can't afford it. Also the do it because it gives them an edge over competitors to make big bucks.
8. Target higher-end clients!